this piece is part of OPTIMISED LOVE, our first digital collection of works.
The card game is an ironic commentary to the commercialised and superficial pursuit of romantic partners popularised by dating apps. It is comprised of 60 profile cards with photographs and profile prompts and 300 answer cards that can be used to complete them.
The visual identity has been constructed to reflect the playful and lighthearted character of the game. Centred around the heart symbol it plays on the motif of the pursuit of love.
The packaging is covered in holographic foil with logos and signage embossed in the material.
𝓳𝓾𝓵𝓲𝓪 𝓴𝓲𝓫𝓲𝓵𝓭𝓪
I am a London-based Graphic Designer specialising in research-led identity and editorial design, although I currently work in a commercial design agency. My main research area are interpersonal relationships in the neoliberal era, female studies and girl theories. I’m also a co-host of a podcast called Heaven, where we discuss the struggles of womanhood, cultural moments and anything we feel the need to talk about but have no other platform to do so.